About us

At One Big Field, we make web interactions work.

We specialise in making user interactions made on machines, critical both financially and operationally to our clients, work. Regardless of the platform i.e. desktop, mobile, kiosk or tablet. We take a user-centered design approach to our work.

When your customer interacts with your organisation online, does it work? And how much is the interaction worth to your organisation? If it doesn’t, get in touch & we’ll make it work.

Only through understanding experiences can we design for people
Our core belief – please take away

Approach

Our experience design approach creates efficient, user-centered digital products, services & brands. Creating engaged customers and loyal advocates. We like to be very hands-on with our clients and their data. Check out our services for more details around our offering.

Fergus Roche, Founder

Fergus talking at the UPA Turin conference
Fergus talking at a UPA conference

Fergus leads One Big Field. With over 10 years experience of translating business visions into viable, digital experiences, Fergus runs all engagements at the practice. He has worked at some of the best, award winning design agencies the UK has to offer: Sapient, Conchango [now EMC Consulting UK], Fortune Cookie, E3 Media, Enable, Graphico DMG & Yucca. To working client-side at leading travel companies: Lastminute.com and Flybe.com.

Past clients include…

“Fergus is a UX who is more than just that. He gets ecommerce and web design from all angles…working with him you quickly find out how much business nouse he brings to any project he works on”, (Kristine Kirby, eCommerce Director, Lipsy, via LinkedIn).

Associates

Our team expands based on the needs of our projects and clients. We work closely with a small group of trusted associates including experts across a variety of fields. This approach allows One Big Field to scale rapidly to meet the needs of the project and work with some outstanding folks…

Ben

Ben Akin-Smith, strategist
Ben is an expert digital strategist, devising tactical and strategic planning to help clients acquire and retain customers. He has vast experience in all aspects of digital marketing, a passion for innovation and the future of digital. He’s worked in three continents for multinational firms and clients. His client portfolio includes RNID, UNISON, Drinkaware, Mizuno and Christian Aid. Ben leads his own consultancy, Digby and works collaboratively with One Big Field on a variety of projects.

Dan

Dan McNamara, client services
Dan’s unusual combination of skills include client services, digital strategy and implementation. A doer as well as a thinker, he works with clients to bring Digby’s strategy work to life. He’s spent the last two years masterminding and executing innovative digital campaign work for Drinkaware, amongst others. Dan’s previous clients include Kia, Mattel, One Housing Group, Future Publishing and the NHS. Dan works collaboratively with One Big Field on a variety of projects.

Richard

Richard Arnott, service designer
Richard is an independent creative consultant through his new service design agency, servicejunkie. Combining rigorous design thinking with good business understanding and communication skills, he’s an advocate of how a service design approach can create more customer and business value and offer more innovative solutions to complex problems. He has a MA in Design Strategy & Innovation from Brunel University and a BA in Industrial Design from Central Saint Martin’s School of Art & Design.