Truphone / user journeys & ideation sessions
When: Oct 2009 / Where: Bristol & London
Running ideation sessions with Truphone and E3 Media, to work towards simplifying the core USPs of Truphone’s proposition to the user. Truphone have a great mobile offering: use their product e.g. a SIM, to get free or cheap international call rates. However the product has to navigate some interesting limitations e.g. differing rates across countries and not all countries being available.
> Ideation and co-design workshops
> User journeys, narration & task analysis
> User interface [UI] solutions
Ideation sessions & scamps
Truphone ideation session
Working through personas & user journeys
Truphone user journeys
Working up real world scenarios with the client
Truphone interface scamps (sketches)
Various UI options based on the user journeys
Truphone UI option 2
Using user stories
Truphone UI option 3
"How it works" video route
Truphone UI option 4
Dynamic Q&A using sliders
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